Often overlooked is the importance of high-quality visuals in promotion. Image material represents one of the foundations of visual promotion of a company or project. Larger companies are usually aware of the importance of a professional approach to its creation. Quality visual material includes photos, sketches, illustrations, infographics and other visual elements. The statement "one picture is worth a thousand words" has its validity, as humans are primarily visual creatures.

Quick solutions

Sometimes companies, regardless of size, resort to instant/generic solutions such as online image databases (e.g. iStock, Fotolia, Shutterstock). These solutions can cover basic needs, but sometimes they are not enough. It is not always possible to find a suitable photo of a specific product or service online. In such a case, it is important to create unique image material that will be adapted especially for us.

Cheap solutions that are not

Entrepreneurs sometimes opt for "cheap" solutions, which can turn out to be more expensive in the long term. Skimping on image creation can cause mistrust among potential clients. Successful promotion requires adequate investment in quality visual material, as this is the only way to create a positive impression and attract the attention of customers.

Conclusion

When planning a promotion, it is crucial to consider the importance of quality visual material. Less but higher quality content will better engage your target audience and leave a more lasting impression than a bunch of average or below average visuals. Therefore, it is crucial to invest in the proper production of image and video material that will be clear, professional and attractive to potential customers.

Tomaž Berčič

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